Delivering best practice brand development leadership.

If your organization doesn't have an experienced brand expert on staff, you may be missing an opportunity to drive sales and profit growth. You may also be jeopardizing the long-term equities of your brands. Avena Brand Development offers proven brand development leadership on large, blue-chip brands and small, entrepreneurial brands. To learn more, contact us via email at bobavena@avenabrand.com, or call us at (917) 696-4996 in the USA.

About Bob Avena

 


Bob Avena brings over 30 years of proven brand leadership experience to his clients. Bob began his brand career in advertising, where he spent 12 years in senior account management positions, primarily on P&G accounts. Bob joined Unilever in 1995, where he held several leadership positions, including Personal Wash Innovation Manager Group Brand Manager, and Brand Director. Bob founded Avena Brand Development in 2006, and has provided leadership for a wide range of small and mid-sized brands including Affresh washer cleaner, KitchenAid small appliances, Eclipse curtains, Milliken wound care dressings, Personna razors, Hartz pet products, and Food cience Corporation.

Product Skills
Bob began his career as chemical engineer at Exxon Research & Engineering. His technical background helps him to communicate effectively with the product development team. And to discover the product's most compelling features and benefits.

Brand and Marketing Skills
Bob spent 12 years in senior brand positions. During his 10 years at Unilever, he led innovation development for the large and profitable personal wash category, served as Group Brand Manager and Brand Director on Caress, and led several business development projects. Bob also served as Vice President of Marketing and Brand Development at Citizen Watch Company.

Executional Skills
Bob spent 12 years in advertising account management, primarily on large P&G brands such as Tide, Cascade, Ivory, and Aleve. During this time, he developed an appreciation for the creative development process, including the importance of the creative brief and the brifing session.