Testing Print Ads

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Test print ads in a simulated magazine context.

Print media context

A simulated print format is used to test print ads. Full-page or partial-page ads are exposed in the context of artcicles in a mini magazine format.

The artricles are general interest topics sourced from a variety of places, and to the extent it is possible, we seek to match the video content to the demographic group recruited for the survey.

Click here to learn about other testing formats.

Survey flow

  • Brand equity measures (pre)
  • Ad exposure in media context
  • Unaided category recall
  • Unaided brand recall
  • Aided ad recall
  • Aided ad message, persuasion
  • Brand equity measures (post)

Brand lift scores

All Brand Chek surveys begin and end with the same four brand equity rating questions. The chage in brand equity rating scores from pre to post-ad exposure provides a brand lift for each score. There are four equity areas evaluated in the brand lift scores:

  • familiarity with brand
  • impression of brand
  • interest in brand commmunication
  • interest in purchasing brand


Ad recall scores

All Brand Chek surveys evaluate several recall factors directly after ads have been exposed. There are two recall questions which are not aided by showing the ads(category, brand), and three recall questions which are aided by a partially obstructed version of the ad:

  • category recall (unaided)
  • brand recall (unaided)
  • partial ad execution recall
  • partial ad brand recall
  • partial ad category recall


Ad persuasion scores

All Brand Chek surveys evaluate several persuasion factors after ads have been exposed. There are five questions focused on communication, feelings, and interest. Each question is aided by showing a full (unobstructed) version of the ad:

  • main message of ad
  • feelings about ad
  • product interest based on ad
  • desire to learn more based on ad
  • desire to purchase based on ad


Learn More

Brand Chek pricing components:

  • Annual fee ... $ 10,000 per year
  • Admin fee ... $ 2,000 per survey
  • Recruiting ... ~$ 3,000 per survey*

*Recruiting costs vary by project. Assuming a 40% target incidence rate and n = 200 completed surveys, the recruiting cost should be approximately $3,000 per survey.

For more information, or to schedule a live demonstration, email info@brandchek.com, or call 212 645-4024 in the USA.